Digital Design
Here, you’ll explore a curated collection of my work, specifically highlighting my expertise in creating compelling digital content. From eye-catching social media banners and engaging posts that spark conversation, to meticulously crafted email designs that drive action, each piece reflects my ability to blend creativity with strategy. Dive into this vibrant selection and discover how I leverage design principles to enhance brand presence online, connect with audiences, and achieve marketing goals through visually stunning and effective digital communications.
Email Campaign Design
I was tasked with the development of a conceptual email campaign for “KINSHP,” focusing on their upcoming ‘Back to Business’ collection. The objective was to craft an email that not only showcased the new collection but also instilled a sense of urgency, emphasizing that customers had only 24 hours left to pre-order items before their official release.
The requirements and details for the email were as follows:
→ Business casual pieces for everyday wear
→ Colourful statement pieces
→ Suitable for work and play
→ Made with 100% Wool Include
→ Unisex imagery
→ Creative copy to describe the collection
→ Unsubscribe copy at the bottom of the email
To embark on this project, I drew inspiration from successful email campaigns within my own inbox, using them as a foundation to design a layout that showcased the collection’s diverse styles effectively. This approach ensured clarity and captured the audience’s attention, particularly with the strategic placement of a countdown clock at the header of the email.
I then curated a color palette that included shades of sage green, dusty rose, midnight blue, and mustard yellow, serving as a vibrant accent. These choices complemented the imagery and clothing, adhering to a unique, hipster aesthetic without overpowering the collection’s visual appeal.
To highlight the collection’s versatility—suitable for both professional settings and casual outings—I creatively manipulated three images in Photoshop, overlaying them with the words “Work,” “&,” and “Play.” This innovative technique subtly communicated the dual functionality of the attire while allowing the collection to visually stand on its own.
Further embracing the hipster theme, I utilized a combination of serif and sans-serif fonts to draw attention to key information and add visual interest to the email. Multiple calls to action were strategically placed throughout, accompanied by engaging copy that detailed the wool composition of the collection and provided contact information for the company.
This project was an enriching experience that showcased my ability to employ distinctive color schemes, align with a brand’s tone and identity, and leverage unique typography to create a compelling and effective email campaign.